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The power – and rarity – of good corporate writing

23 October 2014

Today in the FT, Michael Skapinker laments the lack the clarity, conviction and openness in today’s corporate writing – and says that CEOs must take responsibility.

 

‘It is time for chief executives to write for themselves, or hire one decent writer, and tell it straight.’

 

http://www.ft.com/cms/s/0/a1c5e76e-5872-11e4-942f-00144feab7de.html#axzz3GxRfpZWC